Below are 3-5 examples of our brand voice in action (one channel only - blog OR landing pages OR newsletter, not mixed).
Produce a voice guide with:
- 5-8 specific moves you noticed (sentence length, banned words, openings, formatting habits, tone shifts).
- One short paragraph describing the overall feel.
- A one-line 'do not do' list of moves that would break the voice.
Keep the guide short enough that I can paste it as a prefix to any other prompt where I need writing in our voice.
Examples:
{{voice_examples}}
Extract our brand voice
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the prompt
Example output
Voice guide extracted from 4 PromptPaste blog posts:
Specific moves:
- Sentences are short. Average ~12 words. No comma-stacked clauses.
- Banned verbs: never 'leverage,' 'unlock,' 'empower,' 'transform,' 'revolutionize.'
- Always names what's still broken alongside what's new ('we shipped X. Y is still slow.').
- Numbers are exact, not rounded ('847 users,' not 'nearly 1,000').
- No exclamation marks, ever.
- Opens with a fact, not a hook ('We shipped Postgres 17 today,' not 'Big news!').
- Self-deprecating but not modest. Avoids both excitement and false humility.
- Em dashes replaced with hyphens or new sentences (house style).
Overall feel: direct, slightly tired, occasionally funny. The voice of someone who has seen the demo before.
Do not do: marketing verbs, exclamation marks, opening hooks, em dashes, rounded numbers, false modesty, jargon without immediate definition.
Common mistakes
Don't paste fewer than three examples - one example produces mimicry, three+ produces a learned pattern. Don't mix voices from different channels (your blog and your docs are usually different voices). Pick one channel, paste 3-5 of its strongest pieces, and you'll get a usable guide. Also: read the output and edit it - the model will usually miss one or two moves a human catches in seconds. The guide is a starting point, not gospel.
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Why it works
Brand voice is the most reused asset in marketing work and the one most teams describe instead of capturing. People write style guides full of adjectives ('confident, friendly, approachable') that nobody can apply consistently. This prompt does the opposite: paste 3-5 real examples of your voice in action, and the model returns a guide that names the specific moves - sentence length, banned words, openings, formatting habits. Save the output as a separate prompt in your library and prepend it to any other prompt where you need writing in your voice. This is the single highest-leverage prompt in any marketing workflow because it makes every other prompt better.