Generate hero options for the product below across 4 distinct strategic angles: pain, aspiration, proof, urgency. Produce 3 options per angle. After the options, write one line per angle naming the click-driver.
Constraints:
- Each option under 12 words.
- No marketing verbs (leverage, unlock, empower, transform, revolutionize).
- Urgency angle must reference a real deadline or constraint - never invent one.
- No exclamation marks.
End with a one-line recommendation: which angle for the homepage, and which angle for ad-targeted landing pages.
The product:
{{product_description}}
Sales-page hero rewrite (12 options, 4 angles)
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the prompt
Example output
Product: PromptPaste - your AI prompt clipboard.
Pain angle (your saved prompts are lost):
- Your best AI prompts are stuck in chat history you'll never find.
- The prompt that saved you an hour last Tuesday? You can't find it now.
- ChatGPT history is where your best prompts go to die.
Click-driver: names a frustration the visitor has felt this week.
Aspiration angle (instant access to your best work):
- Your best AI prompts, one tap away, on every device.
- Paste your best prompts faster than you can find them in chat history.
- The library you wished ChatGPT had.
Click-driver: shows the after-state, not the before-state.
Proof angle (tested by people like you):
- 50+ tested prompts. Cmd+Shift+P. Done.
- The prompts founders, marketers, and writers paste 100x a day.
- Trusted by people who paste into AI more than they reply to email.
Click-driver: borrows credibility from the user cohort.
Urgency angle (limited founder pricing):
- Founders rate ends Friday: $59/year for life.
- $59/yr for the first 1,000 users. After that, $99.
- Lock in the lifetime founders rate this week.
Click-driver: real deadline (must be true) drives the click.
Recommendation: Aspiration angle 'Your best AI prompts, one tap away, on every device' for the homepage; Pain angle 'Your best AI prompts are stuck in chat history you'll never find' for ad-targeted landing pages where the visitor is mid-frustration.
Common mistakes
Don't ship multiple angles on the same page - they cannibalize. Pick one. Also: never ship an urgency angle with fake urgency. If 'founders rate ends Friday' isn't actually true, your visitors will catch on within two campaigns and your conversion will collapse. Third mistake: shipping the angle that sounds the cleverest. Test the one with the strongest click-driver, not the one your friends will compliment.
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Why it works
The hero section of a sales page is the highest-leverage 200 words on the entire site - and the one solopreneurs rewrite the most while improving the least. This prompt produces 12 hero options grouped by 4 angles (pain / aspiration / proof / urgency), with one-line rationale per angle. You ship the strongest one and A/B test the runner-up. The angle structure prevents the 'all my heroes sound the same' decay - if your current hero is pain-angle, you'll see what aspiration-angle and proof-angle would look like, and one of them is usually better. Tested cleanest on Claude Opus 4.7. Pattern carry-over from the Marketers ad-copy prompt, scoped to landing-page heroes.