Write a cold outreach email in exactly three lines: 1. One specific thing the recipient said, posted, shipped, or built (not a generic compliment). 2. One sentence connecting that to what I offer. 3. One question with a low-cost ask (15-min call, a quick reply, a single yes/no). Banned phrases (do not use): - 'I hope this email finds you well' - 'I came across your profile' - 'I wanted to reach out' - 'quick question' - 'no worries if not' - 'circling back' Subject line: under 40 characters, references something concrete from line 1. The recipient: {{recipient_context}} What I offer: {{offer}}
Cold outreach (3 lines, no fluff)
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the prompt
Example output
To: a head of marketing at a B2B SaaS company who just posted about cutting their content team.
Subject: the pivot from your Tuesday post
Body:
Your post about cutting the content team to two people - the line about 'fewer pieces, deeper research' is the bet I think most teams should be making.
We built PromptPaste for the moment after that bet: when two people have to do the work of five and need their best prompts one tap away.
Worth a 15-minute look at what your team's current saved-prompt mess looks like?
- Ivan
Common mistakes
Don't paste the prompt and use generic recipient details ('a marketer at a SaaS company'). The whole point is the specific opening - it has to reference something the recipient actually said, posted, shipped, or built. If you can't name something specific, you don't have permission to send the email. Also: do not let the model add a P.S. with 'no worries if not.' That phrase is the new 'I hope this finds you well.' Strip it.
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Why it works
Cold outreach fails 95% of the time because it leads with the sender, not the recipient. This prompt enforces the opposite: open with one specific thing about the recipient, then one sentence about why that connects to your offer, then one question. Three lines, max. The prompt also bans the four phrases that mark cold outreach as cold within the first read ('I hope this email finds you well,' 'I came across your profile,' 'I wanted to reach out,' 'quick question'). Use this every time you send cold outreach and you'll see reply rates that are 3-5x what generic AI templates produce, because the recipient can tell within two seconds that a human wrote it for them.