Read the source content below. Then: 1. Extract 4-6 distinct ideas (not summaries - actual standalone arguments). Number them. 2. Pick the strongest 3 ideas and write one short-format post per idea, in the formats I specified. 3. For each post, run a 'standalone test': would this make sense to a reader who has not read the original? If no, rewrite or drop it. Formats to produce: {{formats}} Source content: {{source_content}}
Repurpose long content into N short formats
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the prompt
Example output
Source blog: 'Why we cut our pricing tiers from 4 to 2'
Distinct ideas extracted:
1. Tiers are sales tools, not customer tools.
2. Most pricing decisions are made to make the salesperson comfortable, not the buyer.
3. Removing tiers raised our annual conversion 18%.
4. The two-tier choice forces a real product positioning decision.
5. We almost added a third tier in the first week and had to argue ourselves out of it.
LinkedIn post 1 (idea 2): Most pricing pages are designed to make the salesperson comfortable, not the buyer. The third tier is usually the salesperson's safety net... [hook continues]
LinkedIn post 2 (idea 3): We removed two pricing tiers and our annual conversion went up 18%. The lesson wasn't 'simpler is better.' The lesson was that the tiers we cut were ones the buyer was using as an excuse to delay...
X thread (idea 4): A 4-tier pricing page hides a positioning problem. A 2-tier page forces you to answer it. Here's what we learned cutting from 4 to 2... [thread of 5 tweets]
Standalone test: each post must make sense to a reader who has not read the original. Idea 5 fails this test - it requires too much context. Drop it or rewrite as a quote post.
Common mistakes
Don't repurpose ideas the original piece only mentions in passing. If the blog spent two sentences on something, that idea is not strong enough to carry its own LinkedIn post. Pick the ideas the blog argued at length. Also: the 'standalone test' is the gate. A repurposed post that requires the original to make sense is just an ad for the original, which performs much worse than a post that stands on its own.
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Why it works
Repurposing is the highest-ROI move in content marketing - one well-researched piece can fuel a month of social. The mistake is asking 'turn this blog into LinkedIn posts' and getting five posts that all summarize the blog. This prompt fixes that by extracting the distinct ideas first, then assigning one idea per output. Each post argues one thing, not all things. You also get a one-line 'why this idea works as a standalone' which prevents the most common failure mode: posting a teaser that makes no sense without the original article.