Tear down the competitor below from a product-strategy lens. Use this structure: 1. Positioning: how they describe themselves and their target market. Quote their actual marketing language. 2. Proof: what they actually deliver based on the input I've given you (changelog, screenshots, pricing). Where the marketing matches the product. 3. Weakness: where the positioning breaks down or the product doesn't deliver on the claim. Be specific. 4. Your counter-angle: the strategic move I could make that they cannot easily copy without breaking their own positioning. If you can't find one, say 'no defensible counter-angle in this comparison' - that's a valid finding. Competitor input (URL, changelog, pricing page, screenshots, recent updates): {{competitor_input}} My product (one-line): {{my_product}}
Competitor teardown (product strategy)
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the prompt
Example output
Competitor: Notion AI
Positioning: 'AI built into the workspace you already use' - leans on existing Notion install base, frames AI as a feature not a product.
Proof: Strong on document-shaped tasks (summarize, draft, edit) inside a Notion page. Weak on cross-page synthesis. Costs $10/user/month on top of base Notion seat.
Weakness: AI lives inside the editor and can't easily reach across pages, databases, or external context. The 'workspace AI' framing breaks down the moment you want to do anything outside a single document. Also: pricing model penalizes the workspaces with the most users, which is the opposite of how AI value scales.
Your counter-angle: PromptPaste isn't competing on document AI - it's competing on the layer above ('the prompts I run across whatever tool I'm in'). If Notion AI is 'AI inside Notion,' PromptPaste is 'my AI prompt library that works in Notion AND ChatGPT AND Claude AND the chat box on a vendor's website.' The counter-angle is portability - we're the wrapper that survives tool-switching. Notion can't easily copy this without giving up the 'inside Notion' framing that justifies their pricing.
Common mistakes
Don't paste only the competitor's marketing page - paste their changelog, their pricing page, and ideally a recent screenshot of the actual product. Marketing pages tell you what they claim; the changelog tells you what they actually ship. Also: don't let the model write a counter-angle that's just 'we're better.' The counter-angle has to name a structural advantage they cannot easily copy without breaking their own positioning. If you can't find one, the honest answer is 'we don't have a defensible counter-angle here yet' - which is itself useful to know.
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Why it works
Competitor teardowns produced by AI are usually generic feature lists. This prompt produces something useful: a structured analysis with positioning (what they claim), proof (what they actually deliver), weakness (where the claim breaks down), and your counter-angle (the move you can make that they can't easily copy). The 'counter-angle' section is the strategic output - it's what makes the teardown actionable rather than informational. Pair this with the marketers pack's competitive teardown for the marketing/positioning side; this version is the product-strategy lens. Paste competitor URLs, recent product update changelogs, or screenshots, and the output is a one-pager you can take into a roadmap discussion. Tested cleanest on Claude Opus 4.7 (handles long page extracts).